ILUM is the group of rowdy teenagers on the subway who won’t quiet down; the skaters in Tompkins Square Park with bloodied knees and big dreams; the kids who crouch on your stoop smoking before school. We are the voice of New York City youth. What started as a classroom daydream has become a platform devoted to showcasing youth creativity. Having grown up in the city, the brand founder, Nick Sulis, is passionate about presenting his re-imagined NYC to the world—a NYC run by youth; ILUM New York.